The story of phoenix™
The goal of phoenix™ is embedded in the fabric of IE: to create a mechanism that allows the industry to hold itself accountable while providing the tools to measure growth. Initial conversations with employees in the industry revealed fear of speaking out and the assumption that their experiences were isolated. These talks laid the foundation for phoenix™: a place to share opinions and feedback anonymously and create a sense of community.
IE’s platform collects information from seven core components of culture: accountability, communication, inclusion, integrity, recognition, support, and transparency. These elements aim to provide a holistic view of a company's current cultural status and potential future. phoenix™ asks vulnerable questions in a welcoming and protected space that gets at the heart of how company culture is perceived. Once the analysis is complete, phoenix™ provides guidelines, tools, and resources to address company cultural issues.
“We want to measure how it feels to walk around in a company, not whether we like the company,” said Elisa Stampf, CEO & Founder of IE. “phoenix™ does not use open comment boxes or star ratings to gauge employee satisfaction, like most raters.”
“It helps leaders lift a mirror up, openly reflect and, most importantly, learn what the best next steps are to assure a strong, inclusive foundation for the most important part of their firm–their people,” said PJ Calzadilla Ortiz, IE’s Chief Belonging Officer.
“One of the most crucial parts of creating forward momentum is debriefing on where you’ve succeeded and also where you’ve fallen short. phoenix™ empowers organizations to use their feedback to find answers to issues before they happen. Ultimately, taking action saves companies money, prevents embarrassing brand situations, and increases retention,” said Stampf.
Overall, the phoenix™ survey raises the conversation to a level where diversity, inclusion, and belonging are not siloed themes but embedded facets of a thriving organization.
As an entity, you will not see a subjective rating mechanism based on whether an employee enjoys(ed) their time with your company. What you will see is their understanding of elements of your culture, such as communication and transparency. Additionally, those entities that sign the pledge will have a unique indicator next to their score to show their commitment to the work. To sign the pledge, click here.
As an employee in the industry, you have the opportunity to assess where your company thrives and where improvement is needed to make it better. phoenix allows you to choose your next company based on similar values, not just their pay level and benefits structure.
As a customer, you have a new element of buying power. You will rate the culture as you interact and choose to work with companies that share your values in treating employees and those they serve.